Santana Sweepstakes

Am I the only one who thinks it's remotely possible that the Sox have been out of the running for Johan Santana for a while now, but that the team and Boston Globe are colluding to feed the perception that it could happen at any moment in order to drive up hits on the Globe site?

Given the 17% stake that the paper has in the team, is this harder to believe than the idea that the teams have really been going back and forth for the past week or whatever?